“Lowe and Partners appointed Gundog Media to source and produce branded content for Cif Cream for several of its biggest global markets. Gundog quickly grasped the intricacies of the brand, the complexity of the brief and very effectively managed numerous stakeholders to deliver, in a horribly tight time-frame, outstanding content, that we are delighted with and is already making an impact on brand attributes in market.”
REBECCA HARRISON – GLOBAL BUSINESS DIRECTOR, LOWE AND PARTNERS
Project: Unilever – CIF – Back To Beautiful
Working with Lowe agency and their partners, we helped design the branded content format for their restoration campaign “Bring Back The Beauty” for Cif cream cleaner: a series of films about real women wanting to restore treasured personal objects back to their beautiful best.
The format is a three part act where each film snapshots: the story the behind the object; the restoration process sponsored by Cif; and the object being used (beautiful once more) in a current, modern day context.
Filming eight stories across Turkey, Argentina and Brazil, we have now been working with Unilever client since 2012. Over the course of this time, the project has developed traction and has expanded globally both online and as TV commercials in primetime slots Internationally.
Analytics have demonstrated increased brand awareness.
As a separate Cif campaign, we were commissioned to find the “Face of Cif 2014” for the Brazil market with view to creating a series of TV Testimonial Commercials.
We found the wonderful “Aline” – a mother and housewife in Rio de Janeiro who loved Cif and loved spreading the word to her friends. The commercials captured this and were outstandingly well received at preview.
Analytics showed increased TV awareness, brand awareness, and an improved positive brand image.
Working with Bloom Agency and Unilever’s global partners we delivered two 10 second commercials for the Russian Market. The challenge was to communicate an extensive amount of information in a short space of time and were transmitted in February 2015.